Hawaiian Licks began it's story scooping home-made nice cream every weekend at a nearby beach. Soon, they were invited to scoop at local farmer's markets. After a brief run-in with the helth department, they decided to open a brick and mortar location - and that's when we came in.

Our first problem was to help choose a name. It needed to have sass, identify with Hawaii, have an available domain name and be trademarkable. After hundreds of options, Hawaiian Licks was the clear winner.

We then created a custom logotype that payed homage to early South Pacific travel posters and included a hidden toungue in the Licks.

The nice cream was hand crafted in small batches, and we wanted to convey that to customers while they were ordering. Our solution was to contact a local illustrator to paint custom flavor boards that could be quickly swapped during the day. They were a hit and customers snapped photos and shared the daily flavors on social media which helped the store sell out on a regular basis.

For the physical space. A bright magenta was chosen as the primary color for the perfect amount of bubble-gum kitsch it represented. It was easily visible from the street and stood out on store freezer shelves.

As an integral part of the Hawaiian Licks brand culture, we helped identify local farmers and businesses to work with and supply fresh exotic ingredients and a network of goodwill.

We established a media plan that first targeted local media, but quickly ramped up to include state and nationwide coverage. Hawaiian Licks was featured in blogs as far away as South Korea and stickers were found as far north as snowy Alaska!

We leveraged Hawaiian Lick's word-of-mouth growth to jumpstart a wholesale strategy targeting small upscale restaurants who's exposure soon led to retailers calling Hawaiian Licks for larger wholesale commitments with minimal outreach or cost to aquire.